Showpass Campus

Built for the moments students never forget.

Showpass Campus, the event platform the whole campus runs on. Smarter events, engaged students, connected campus. Trusted across 70% of Canada's top university campuses.
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Every great campus has a moment that pulls students in.

The game that turned a first-year student into a lifelong fan. The show where a homesick kid finally felt like they belonged. The student union event where they found their people. These moments shape campus culture, build school spirit, and create the kind of connection that lasts well beyond graduation. Showpass Campus is built to help you create more of them, so every student finds their place, their people, and a reason to show up.

Two organizations. One campus experience.

Universities and student unions each play a distinct role in campus life, but students experience it all as one place they call home. On Showpass Campus, both have everything they need to run sophisticated programming, reach their members, and create the moments that make students feel connected to something bigger than a classroom. The same operational backbone that powers professional sports and major festivals, built for the way campus actually works.
"Showpass works really well for the way we run ticketing day to day. Centralizing all of our varsity events on one platform has been a real plus, discount codes and hidden links give us flexibility for partner groups and targeted offers, and group sales make it easy to organize schools and youth teams for our Future Stars program and the club games we host. The support team has been great in helping us build the site to fit our ticketing plan and work through any questions we've run into along the way."
uOttawa Gee-Gees
Valerie Reed
Senior Coordinator, Event Management
"Showpass has been incredibly valuable for our campus community. Managing events, memberships, season passes, custom seating, and group sales in one system has simplified both our internal processes and the student experience. It's also helped us grow event visibility and student engagement across campus."
Amanda Hopkins
Events Assistant
University of Calgary Dinos
Faculty of Kinesiology

Powerful enough for the most complex event on campus.

Campus events used to live in eight different tools, held together by Instagram stories, group chats, and screenshots. Showpass Campus changes that.
Your team stays focused on the experience. The platform handles everything behind it.
Complex event configuration
Seat maps, season passes, memberships, and approval workflows handle every format of campus programming. Less time on logistics. More time on the moments that matter.
Seamless student access
One scannable pass gets students into every event across the year, an industry first in Canada, giving every student a frictionless path from discovery to
the door.
Flexible selling
RSVP flows, Affirm pay-later, and a full box office with scanning, transfers, and exchanges through the Showpass app and platform give every student a frictionless path from interest to attendance.

Every student. Every event. One place.

Every event from your union, clubs, arts and athletics department lives in one feed students already open. No more "I didn't know that was happening."
Unified discovery
 Athletics, arts, student programming, and club nights in one feed with embedded checkout. Students find what's on, buy in seconds, and actually show up.
Direct student reach
Targeted email campaigns through Campaign Monitor or Mailchimp. SMS messaging to your full membership. The right message reaches the right student at the right time, without extra effort from your team.
Revenue optimization
Tracking links, tiered pricing, and abandoned cart recovery working in the background, giving you a clear picture of what is driving results and where to push harder.

Your campus. Your brand. Your data.

Every organization on campus keeps its own identity. Every student relationship belongs to your institution.
Organizational structure
Universities, unions, clubs, and departments each in their own branded presence with role-based access. Everyone has exactly what they need and nothing they don't.
Commercial relationships
Group sales handle residences, faculties, and visiting teams under one booking, opening up new revenue without adding complexity to your operations.
Data and integrations
Google Analytics, Facebook Pixel, Google Tag Manager, Google Ads, Campaign Monitor, and Mailchimp, with full tracking link attribution so your student data works across every system you already use, on your terms.

The data that makes every decision easier.

When the event ends, the real advantage takes shape. The same financial backbone that major festivals and professional sports run on, built for campus.

Performance intelligence

Attendance, revenue, and engagement analytics with post-event feedback built in, giving you a clear read on what worked and a stronger foundation for next season.

Financial operations

Grant-ready participation reports, automated Stripe-backed payouts, and reconciliation across every club, department, and union. Clean numbers, every time.

A team as invested in your campus as you are.

Flexible onboarding support and resources to get you up and running with confidence
Access to real, knowledgeable people when you need answers or guidance
Responsive event day support to keep things running smoothly when the doors open
Practical recommendations on setup, pricing, and promotion based on what works across the Showpass network
A team that understands campus events and is ready to support you as your needs evolve

Let's build a better campus experience together.

We work with universities and student unions as a genuine partner in the event space. Talk to our team about how Showpass Campus fits your institution.

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