Anderson Speedway, a long-standing motorsports venue, had relied on cash transactions and mailing physical tickets to fans prior to partnering with Showpass. Without online sales, a digital seating map, or scanning capabilities, the team manually tracked seat availability in spreadsheets, making it difficult to manage real-time attendance or handle large race-day crowds.
By moving to Showpass, Anderson Speedway completely modernized their ticketing and operations. Using Showpass hardware and the web box office, they now process both online and in-person sales through a unified system, manage assigned seating with a custom digital map, and sell camping spots directly to fans. With one-day events welcoming up to 10,000 guests, Showpass ensures smooth on-sales and fast, reliable entry at the gate.
“Since switching to Showpass, our entire ticketing experience at Anderson Speedway has improved tremendously. From mobile ticketing to real-time reporting, everything is streamlined and efficient. Our fans love the easy online access and we love how simple it is to manage events on the backend. It’s made a huge difference on race day!” said Jared Owen, VP of Operations at Anderson Speedway.
The Speedway also uses hold functionality to renew returning customers’ seats year after year, helping maintain their loyal fan base. Since switching to Showpass, Anderson Speedway has seen a 50% increase in online sales, 70–90% faster guest entry, and an increase in electronic adoption, a transformation that’s made a tangible difference on race day.
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