Showpass for fan conventions

Run a convention fans plan their whole year around.

One connected system for comic cons, anime cons, horror conventions, fan expos, and pop culture events. From the first badge to the last photo op.
Book a demoCreate an account
Book demo

1.5M+

Badges issued

2,200+

Scans per hour

54%

Increase in per-fan spend YoY

Trusted by the industry's leading conventions

Built for the events that build fandoms.

Everything fans want, in one checkout

Make it easy for fans to add photo ops, autographs, merch and upgrades to their purchase, all in one checkout. With flexible payments through Affirm, fans can spread out the cost while getting more out of their event experience.

Showpass convention checkout on laptop and phone with photo op, autograph and collector pin add-ons, and Affirm pay over time

VIP tiers, day and weekend passes

Ticket selector with a Saturday day pass, weekend pass and VIP weekend

Merch and shipping

Merch add-ons in checkout with delivery options to ship or pick up at the event

Your brand and fan data

Build a digital experience that feels like your event with Showpass Website Builder, branded event pages and checkout embedded directly on your website.

White-label checkout
Branded emails
Tracking links

AI-powered website builder

Branded home page
GlobalFest home page built with the Showpass website builder, shown on a laptop
Vendor sign-ups
GlobalFest vendor page built with the Showpass website builder, shown on a laptop
Event landing page
GlobalFest fireworks page built with the Showpass website builder, shown on a laptop

Email customization

Branded confirmation email on a phone

Digital wallet

Convention ticket saved as a digital wallet pass on a phone

Branding suite

Showpass branding suite with logo, colours and theme settings
Sumo Fest meet and greet page with photo op, autograph and VIP add-ons on a laptop

Fan add-ons and upgrades

Give fans more ways to make the experience their own. Offer badge upgrades, merchandise, memberships and season passes in the same checkout, making it easy to add more to their purchase and come back for future events. Ask us about photo ops, autographs, rewards and more!

Photo ops
Autographs
Badge upgrades
Merch and shipping
Memberships and season passes
Rewards

Photo ops and autographs

Sumo Fest add-on list with photo op, autograph, meet and greet and VIP experience

Badge upgrades, memberships and season passes

Badge upgrade offer to VIP weekend and a season pass option

Event reporting and fan insights

See what fans bought, which campaigns drove sales and where they showed the most interest. Use those insights to understand what worked and make better decisions about your marketing, offers and event experience next time.

Custom reports
Purchase patterns
Fan segmentation
Organizer reviewing gross revenue and top fan segments on a laptop
CRM

See who your fans are, what they buy and what drives them to purchase. Fan contact details, purchase history and behavioural data connect to your CRM, giving you the insights to better understand your audience and bring fans back.

Fan profile synced to CRM with segments, conventions attended and lifetime spend
Integrations
Showpass connects with GA4, Meta Pixel, Google Tag Manager, Mailchimp, Campaign Monitor and a full API

Ticket scanning, access control and box office

Scan tickets from any phone or tablet to keep entry moving. Manage access to VIP areas, panels and multi-day events with RFID and real-time access controls. And when fans need help, your box office team can handle walk-ups, will-call, ticket lookups and exchanges from the same system.

Mobile scanning
Box office
Zones and VIP access
Live reporting
Universal QR code with access zones for VIP lounge, panel room, main hall and artist alley, and a checked-in confirmation
Fan holding a mobile ticket beside the Showpass scanner app showing Checked In

Mobile scanning

Showpass box office screen

Box office

Live check-ins by zone

Live reporting

A partner who knows conventions

Work with a team that understands how conventions come together and what it takes to run them well. From badges, add-ons and on-sales to event-day operations, we work alongside your team to get the details right and share what we’re learning across the convention community.

Have something else in mind?

Every convention works a little differently. Tell us what you’re trying to do and we’ll work with you to find the right approach.
Book demo

Exhibitor and vendor management

Booth sales, contracts, and floor maps in one place.

Guest and celebrity coordination

Schedules, photo ops, and autograph inventory.

Volunteer management

Assignments, access, and communication.