Showpass Event Inkubator
For proven event entrepreneurs ready to grow.
Join a select community with access to the people, capital and Showpass event ecosystem that can help you build what comes next.
Applications now open
Applications close October 30, 2026.
You took a chance on an idea. Put the deposit down. Booked the talent. Built the audience. And proved people would show up.
But building a great event and building a sustainable event business are two different challenges.
Growth brings bigger decisions. More capital at risk. More complexity. And often, fewer people around you who understand what it actually takes to build a business around live experiences.
That's why we created Event Inkubator.
We want to bring together a select group of proven event entrepreneurs who are serious about what they're building and give them access to the community, knowledge, infrastructure and capital that can help them take the next step.
Because when great event entrepreneurs have the right people and resources around them, they can spend more time doing what they do best: bringing people together and building businesses that last.
The community
One of the most valuable things we can create isn't another piece of software or another business webinar.
It's a room full of people who understand the business you're in.
Event Inkubator brings together event entrepreneurs who have already built something people show up for and want to keep building.
Connect with other proven entrepreneurs through an exclusive online community and in-person experiences.
Come together in person with other Event Inkubator entrepreneurs for conversations about the decisions that come with building and scaling an event business.
Sessions focus on C-level topics such as growth, finance, leadership, operations and the future of live events, led and facilitated by experienced executives and industry experts.
Bring your own experience to the table. Lead, facilitate and contribute to conversations where you have something valuable to share.
Showpass provides the forum. The community helps steer the content and conversations.
The Event Inkubator advantage
Being selected for Event Inkubator means joining a group of proven event entrepreneurs who are building businesses and creating live experiences that matter to their communities.
Recognition
Event Inkubator is a select community of entrepreneurs making an impact through live events.
Those selected receive an Event Inkubator badge they can proudly display as a mark of belonging to the community and recognition of the impact they're making by bringing people together through live experiences.
As the community grows, we'll celebrate the entrepreneurs behind these businesses and create opportunities for them to share what they've learned and built.
Ecosystem
Use the technology and infrastructure that can help you operate more efficiently, understand your business and uncover more opportunities to grow.
Your environment can include ticketing, payment processing, Advanced Analytics, Fraud Protection, Refund Protection, post-purchase offers, Website Builder, branded experiences and other tools relevant to your growth plan.
We'll work with you to determine which capabilities can make the biggest difference for your business.
People
Start with a dedicated business planning session to align on where you want to take your business, what's standing in the way, your funding needs and the Showpass setup that can support your growth.
You'll have access to Showpass expertise and industry knowledge throughout the relationship, with a dedicated Client Success Manager supporting your growth plan.
Capital
For selected Event Inkubator businesses, Showpass will provide upfront funding to support the agreed growth plan.
Funding could help unlock the next stage of the business, whether that's increasing capacity, expanding into new markets, launching additional events or investing in opportunities that can drive sustainable growth.
The funding structure and amount will be determined as part of the Event Inkubator selection and business planning process.
Eligibility
We're looking for event entrepreneurs who aren't starting with an idea. You've already proven it. You may be a strong fit if you:
Have operated an established event business for at least two years
Have a proven event or event series with demonstrated demand
Can provide established financial statements
See a clear and sustainable opportunity to grow
Want to build a stronger business, not simply fund the next event
Are excited to adopt the Showpass ecosystem as part of your growth plan
Are willing to commit to a three-year relationship
Operate in Canada or an eligible North American market
You don't need to be a current Showpass client to apply.
Apply to Event Inkubator
One application
Every strong event business is different.
Some entrepreneurs are ready for a deeper growth partnership. Some primarily need working capital for an upcoming event. Others want access to the Showpass ecosystem and Event Entrepreneur Community without funding.
Your application helps us understand what you've built, where you want to take it and how Showpass can best help you get there.
If Event Inkubator isn't the right path today, there may still be an opportunity to work together through Showire or the broader Showpass ecosystem and Event Entrepreneur Community.
Learn how Showire works →The process
Step 1
Tell us what you've built, what you've proven and where you want to take it.
Step 2
We'll look at your business history, financials, growth opportunity, funding needs and where Showpass can add value.
Step 3
Selected Event Inkubator entrepreneurs start with a dedicated planning session covering business goals, funding and the Showpass ecosystem setup that can support them.
Step 4
Put the plan into action with your Client Success Manager, connect with the Event Entrepreneur Community and check in on progress through a halfway and annual business review.
Applications open
Event Inkubator is for proven event entrepreneurs with a clear opportunity to grow and the ambition to build a stronger, more sustainable business around live events.
Applications close October 30, 2026.
Waitlist
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Do I need funding to apply?
No. Some entrepreneurs may be a strong fit for the Event Entrepreneur Community and Showpass ecosystem without needing capital.
Do I need to be a Showpass client?
No. Existing Showpass clients and businesses using another ticketing provider can apply.
What happens if I'm not selected for Event Inkubator?
A strong application may still be a fit for Showire or an ecosystem and community relationship with Showpass.
How is Event Inkubator different from Showire?
Event Inkubator is designed to help proven event entrepreneurs scale their businesses through a deeper growth partnership with Showpass. Showire provides eligible event entrepreneurs with working capital for approved expenses associated with an upcoming event.
Learn how Showire works →How long is the Event Inkubator commitment?
Selected Event Inkubator businesses commit to a three-year relationship with Showpass.
What does the three-year relationship include?
You'll operate within the agreed Showpass ecosystem, work with your Client Success Manager against your growth plan, participate in the Event Entrepreneur Community and take part in regular business reviews.
What happens after I apply?
We'll review your business, financial history, growth opportunity and what you're looking for from Showpass. Qualified applicants will be contacted about the path we believe is the strongest fit.
